Juliet Goodfriend, of Penn Valley, PA, is the retired founder and President of Strategic Marketing Corporation, a global custom marketing research and consulting firm to the pharmaceutical industry. She created, and is president of Bryn Mawr Film Institute, the restored historic movie theater and film education center which serves 6000 members and provides a year-round program of movies and film courses for students of all ages. Her experience inspired her to help create NELI, the nonprofit executive leadership program at Bryn Mawr College. Goodfriend continues to address national audiences and undergraduates around the country as a Woodrow Wilson Visiting Fellow.