Carla McCabe serves as President and CEO of WVIA, the PBS and NPR affiliate covering 22-counties of Northeastern and Central Pennsylvania. Carla has led the creation of WVIA News, an initiative bringing balanced, critically needed local reporting to the region against the backdrop of shrinking newsrooms and increased media polarization. Carla is currently leading WVIA’s $10 million capital campaign. Born and raised in Belfast, Northern Ireland, Carla held leadership roles at BBC, as Head of Production at UK-based Tern Television Productions Ltd., and following her move to the United States, as the Chief Operating Officer at Kansas City PBS. Carla’s start at the BBC provided vital insight into the mission and values of PBS. Carla serves on multiple boards for regional and national organizations including the executive committee for the board of the National Educational Telecommunications Association (NETA), the board of directors for the Greater Scranton Chamber of Commerce, and the advisory board for the Pennsylvania-based Institute for Public Policy & Economic Advancement. These experiences have provided a depth of insight into public media, non-profit organizations and commercial businesses.